Australians love their sport. It’s in our DNA. From last-minute match-winning moments to the roar of the crowd, we celebrate our athletes alongside scientists, heroes, and icons. But behind the glory is relentless pressure—and in today’s social media-driven world, the mental toll on athletes is greater than ever.
That’s why the Australian Institute of Sport (AIS) wanted to create a series of videos that would help future generations of athletes build resilience, manage pressure, and stay mentally strong. And that’s where we came in.
AIS knew they needed videos that:
- Resonated with young athletes
- Captured the energy and emotion of sport
- Delivered impactful mental health messaging in a dynamic way
We worked closely with AIS, bouncing ideas back and forth, refining scripts, and finding the perfect creative approach that would keep athletes engaged while delivering powerful, actionable lessons.
Our first round of concepts? Didn’t land. The AIS team had strong opinions about what would work for their audience—and they weren’t afraid to push back.
🔥 Challenge accepted.
Like a Rocky training montage, we went back to the drawing board. We:
💡 Refined the storytelling – making the messages sharper and more engaging
🎨 Explored new animation styles – searching for the perfect visual tone
🏋️ Built a fresh, high-energy approach – ensuring the videos had the same impact and excitement as sport itself
The final concept? A bold, fast-paced animation style that captured the electricity, tension, and thrill of competition—while delivering critical mental health insights.
We needed to create a visually striking world that:
🏆 Matched the energy of sport – vibrant, dynamic, and full of motion
🎯 Kept things relatable – ensuring athletes saw themselves in the characters
⚡ Popped with excitement – bold colour choices, fluid transitions, and fast-paced editing
Once we had the perfect look, we brought it to life with dynamic animation, slick motion graphics, and a high-energy feel.
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We refined every detail to ensure:
- Messaging was clear, engaging, and impactful
- Animation felt exciting and immersive
- Sound design matched the intensity of the visuals
With feedback loops, tweaks, and final refinements, we perfected each video before launch.
The final series hit the mark. The AIS team loved the result, and the response from athletes and young audiences was incredible.
🎥 Engaging, high-energy videos that spoke directly to athletes
💥 A fresh take on mental resilience and performance psychology
🔁 So successful that AIS immediately commissioned another set
We’re now back in the creative gym, pushing the boundaries again to make sure the next round of videos doesn’t just meet expectations—it blows them out of the water.
Game on! 🏆🎬
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