September 12, 2022

What Are the Benefits of Animated Videos for Business?

More video content is being consumed online than ever before. On YouTube alone, almost 5 billion videos are watched daily. People love visually stimulating content and find it much easier to process than text.

Animated content does particularly well, grabbing the attention of a consumer in under 1/10th of a second. This means that animated videos for business in Brisbane are a great way to increase brand awareness, user engagement and to encourage users to take action on your website.

If you’re not using videos for your business yet, you could be seriously missing out on a ton of traffic. Plus, animated videos for business are cost-effective and bring a great return on investment. Here’s why you need to be using them.

video marketing statistics you can’t ignore

  • 78% of marketing professionals say videos helped to increase sales and 86% said videos boosted traffic to their website
  • 96% of people look at brands videos to learn more about a product or service
  • 75% say they are more likely to follow a brand on social media if they post videos regularly

5 reasons to use animated videos for business in brisbane

increase brand awareness

Videos increase brand awareness and leave a long lasting, memorable impression. This not only keeps current customers happy, but engages and attracts new customers. Animated videos done, well evoke emotion and show brand personality, while subtly promoting products.

explain a complex idea or product in an easy way

If you sell a complex product, it needs to be explained in a simple way, otherwise customers will not engage with it. Often, trying to explain something solely by text doesn’t work. Animation is a great way to get a message across in the form of a story, which anyone can understand.

boost conversions and sales

One study  found that video content kept users on a website page 1.4x longer than on those without. This also means that people are more likely to complete an action such making a purchase or filling out a contact form.

Website visitors are more likely to watch an animated video than read a wall of text and with a call to action at the end of the video, you will boost conversions and sales.

engaging and entertaining

Because we relate animation to a form of entertainment, rather than a marketing tool, this keeps consumers more engaged than with traditional ads, where they know it’s a sales pitch. Not only this, videos are a great way to show off your personality and engage with your audience.

animated video can be easily updated

The digital world moves fast and your business needs to keep up to stay relevant. Animated video can be easily updated without an entire reshoot like with a traditional video. If you change your audience targeting or your messaging, an animated video can be updated fast and affordably.

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