How best to describe the industry of animation, in the last twenty years? Turbulent. Turbulent and ever-changing. Animation, from the inside, is all about life and art – this is what we tell ourselves as artists, anyway– but from the outside, animation is led by technology. Advanced technology itself has evolved faster in the last ten years than it had for a hundred years beforehand. Just as iPhones, nano-technology, computers and internet have launched our everyday lives into the very techy, very digital future, it has also taken with it the art of animation.

Have you ever read an article from the 1960’s which tried to predict the wonders of the future? We’ve all had a substantial giggle at the unfulfilled prophecies of living on the moon, or having a whole eight computers gracing the entire globe. Well get ready to laugh, computer-starved moon dwellers, because I have some of my own predictions about what the future of animated film will look like, both here in Australia and for the general industry.

1. Internationally, Australia will continue to be known for VFX animation and nothing else.

Let’s face it. When you think of animated films and the studios that make them, you probably don’t think of Australia. At least not at first. Or at eleventh. But one area of animation Australia can lay vague claim to like a Crowded House album is visual effects, due largely to the international success of Australian CGI studio Animal Logic. And while I hate to single out individual companies as being representative of the whole country, with credits including animation and VFX for films such as The Lego Movie, Happy Feet and The Great Gatsby, it’s not hard to see why they’re a key identifier when people talk about Australia’s place in animation. When an established company starts being internationally recognised for consistent quality work in a particular field, an association develops with the location of production. When I think of 3D animated film, I largely think of the US because of Pixar and Dreamworks. When I think of stop-motion animation, I think of the UK because of Aardman animation. When I think of 2D animated film, I think ‘Sweet Jesus, I miss 2D animated film’. Given 20 years, Australia too could join the ranks as the go-to thought for VFX animation.

It’s been a busy year once again at Explanimate! We’ve worked with some great clients and produced some great work that we’re really proud of. Here is one we are particularly proud of; it’s the corporate animation we made for Bowerbid. We had a great time working on this and utilising some more advanced techniques like 2.5D and high-end motion design. Let us know what you think!

There was a great article published towards the end of last year about the benefits of Explainer videos. You can check out the full article here.

And here are the main points for those who want everything right now:

1. Explainer Videos Are the New User Manuals

When introducing or demonstrating the features and benefits of your products and services, explainer videos work wonders. An explainer video can show your customers how to access and use each and every function of your product and service. It’s the equivalent of a face-to-face product or service demonstration, if you will.

2. Explainer Videos Give Life to Presentations

Explainer videos can be used for sales presentations, inducting and training staff, or even as components for educational slideshows, to liven up all the information you are conveying to potential clients, or imparting to your students and pupils.

We’d just like to take some timeout, to wish all of our clients, partners, friends and family a Merry Christmas, and a Happy New Year. 2013 has been a big year for us, creating a lot of new content, exploring some new styles, and making lots of new friends along the way. We’re looking forward to an even busier and brighter 2014.

Meantime, please enjoy one of our personal favorites from our friends over at SHED – share the Joy!

When Lucy from Dealpinch approached us to make a video for her site we were honored. Dealpinch is a site that gives you all the best daily deals on your terms.

The challange: Make a fun and engaging video that demonstrates the awesomeness of Dealpinch (including all the ways you can access the site), use a cute animation style and energetic voice talent. Oh and throw in the founders of the company all in under 1 min. So how did we do? Have a look below!

When an up and coming social video start up asks you to make a video for them you say sweet. When they they tell you it needs to be completed in 48 hours you say sweet….damn. This is exactly what happened last Friday when we were asked to complete a full explainer by Sunday night. What happened over those 48 hours we can’t speak of. There was laughter, there were tears, a little blood was even spilt.

We crafted the script on Friday afternoon with Kondoot team and raced back to the office to work on drawing styles. We started the storyboarding early saturday morning while we waited for the voiceover to be completed. The animation started mid afternoon on Saturday right about when the red bulls started kicking in. The animation process was blur…..Here it is.

Shows what can be done in a weekend with the right team and enough Red Bull….