And here are the main points for those who want everything right now:
1. Explainer Videos Are the New User Manuals
When introducing or demonstrating the features and benefits of your products and services, explainer videos work wonders. An explainer video can show your customers how to access and use each and every function of your product and service. It’s the equivalent of a face-to-face product or service demonstration, if you will.
2. Explainer Videos Give Life to Presentations
Explainer videos can be used for sales presentations, inducting and training staff, or even as components for educational slideshows, to liven up all the information you are conveying to potential clients, or imparting to your students and pupils.
We’d just like to take some timeout, to wish all of our clients, partners, friends and family a Merry Christmas, and a Happy New Year. 2013 has been a big year for us, creating a lot of new content, exploring some new styles, and making lots of new friends along the way. We’re looking forward to an even busier and brighter 2014.
Meantime, please enjoy one of our personal favorites from our friends over at SHED – share the Joy!
There is a lot of buzz at the moment about whiteboard animation. Everyone does it differently so we thought we’d show you how we created the PCG animation. While we were working on the video, Travis grabbed a DSLR to capture a peek at how we work. Check out the behind the scenes video and tell us what you think!
http://techcrunch.com/2012/03/24/rise-of-the-explainer-video/
When Lucy from Dealpinch approached us to make a video for her site we were honored. Dealpinch is a site that gives you all the best daily deals on your terms.
The challange: Make a fun and engaging video that demonstrates the awesomeness of Dealpinch (including all the ways you can access the site), use a cute animation style and energetic voice talent. Oh and throw in the founders of the company all in under 1 min. So how did we do? Have a look below!
When an up and coming social video start up asks you to make a video for them you say sweet. When they they tell you it needs to be completed in 48 hours you say sweet….damn. This is exactly what happened last Friday when we were asked to complete a full explainer by Sunday night. What happened over those 48 hours we can’t speak of. There was laughter, there were tears, a little blood was even spilt.
We crafted the script on Friday afternoon with Kondoot team and raced back to the office to work on drawing styles. We started the storyboarding early saturday morning while we waited for the voiceover to be completed. The animation started mid afternoon on Saturday right about when the red bulls started kicking in. The animation process was blur…..Here it is.
Shows what can be done in a weekend with the right team and enough Red Bull….