4 Myths About Animation (and the truth)

Overgeneralising is a quick way to get yourself into trouble these days. Try to summarise a political party by using a single politician as an example, and people around you will quickly see your ignorance is showing. Tell a bunch of metalheads what the metal genre is like because you heard one Metallica track about…

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5 ways to make music work for your animated video

Music is undoubtedly one of the most pervasive creative forces in our lives. Jump on any bus or train and you’ll find a handful of passengers sporting headphones. Walk through any shopping centre and you’ll hear a bland fusion of unthreatening pop tunes coming from every different supermarket, jeans store and $2 shop where they…

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Why Animation?

Animations have been entertaining people for years with clever use of creativity, humour and so much more. What started out with just pencil to paper has become one of the most popular sources of entertainment and methods for companies to communicate to clients, thanks to technology and the internet. Animation dares to go where live…

3D Printing & The Future of Animation

How best to describe the industry of animation, in the last twenty years? Turbulent. Turbulent and ever-changing. Animation, from the inside, is all about life and art – this is what we tell ourselves as artists, anyway– but from the outside, animation is led by technology. Advanced technology itself has evolved faster in the last…