animation facts and myths

 

Overgeneralising is a quick way to get yourself into trouble these days. Try to summarise a political party by using a single politician as an example, and people around you will quickly see your ignorance is showing. Tell a bunch of metalheads what the metal genre is like because you heard one Metallica track about ten years ago, and you’ll soon get punched in the face.

When it comes to the medium of animation, there are enough toxic myths and generalisations floating around to choke a dolphin. But choke no more, my tuna-safe friends, because today we’re looking at four common myths about animation and the truths that will, hopefully, prevent you from becoming a punched-in-the-face-ignoramus.


Music for your animation

Music is undoubtedly one of the most pervasive creative forces in our lives. Jump on any bus or train and you’ll find a handful of passengers sporting headphones. Walk through any shopping centre and you’ll hear a bland fusion of unthreatening pop tunes coming from every different supermarket, jeans store and $2 shop where they sell those plaster figurines of budgies and Chinese dragons.

With this complete social swamping of music, it can be difficult to know how to handle the beast of a billion Supre stores in your own creative or corporate videos. Animation has an especially strong reliance on audio, both music and foley, as a storytelling aid to accompany the animated visuals. So how can you put music to the best use in your animated video?


Animations have been entertaining people for years with clever use of creativity, humour and so much more. What started out with just pencil to paper has become one of the most popular sources of entertainment and methods for companies to communicate to clients, thanks to technology and the internet.

Animation dares to go where live action cannot. Creating a fun world where anything can happen is mesmerising to almost anyone and keeps people interested in what the animation is telling them. When searching for a company to work with or purchase from, the easiest and best place to go is the internet. Instead of reading and reading all about the company on their website, people are more likely to watch a quick and entertaining video that explains the company, product or idea. website statistics Lets be honest, we would all go with the video.


Last month we looked at some predictions for the future of animated film, both in Australia and worldwide. This month we’re delving into the two other major outlets for animated media: our old pal television, and our new, very rich and therefore very attractive pal, corporate animation. Let’s get cracking:

1. Streaming services will offer alternative pathways in the Australian television landscape

Netflix. It’s due for an official Australian release at the end of March. Many Australians are already taking advantage of Netflix US through accounts which bypass geotracking limitations. Then there’s also Stan, Quickflix and Presto, all offering multiple streaming alternatives to the traditional free-to-air and satellite scheduled programming, which rely largely on a system of restrictive timeslots. There’s only so many programmes that can fit in a 24-hour, 7-day week.


How best to describe the industry of animation, in the last twenty years? Turbulent. Turbulent and ever-changing. Animation, from the inside, is all about life and art – this is what we tell ourselves as artists, anyway– but from the outside, animation is led by technology. Advanced technology itself has evolved faster in the last ten years than it had for a hundred years beforehand. Just as iPhones, nano-technology, computers and internet have launched our everyday lives into the very techy, very digital future, it has also taken with it the art of animation.

Have you ever read an article from the 1960’s which tried to predict the wonders of the future? We’ve all had a substantial giggle at the unfulfilled prophecies of living on the moon, or having a whole eight computers gracing the entire globe. Well get ready to laugh, computer-starved moon dwellers, because I have some of my own predictions about what the future of animated film will look like, both here in Australia and for the general industry.

1. Internationally, Australia will continue to be known for VFX animation and nothing else.

Let’s face it. When you think of animated films and the studios that make them, you probably don’t think of Australia. At least not at first. Or at eleventh. But one area of animation Australia can lay vague claim to like a Crowded House album is visual effects, due largely to the international success of Australian CGI studio Animal Logic. And while I hate to single out individual companies as being representative of the whole country, with credits including animation and VFX for films such as The Lego Movie, Happy Feet and The Great Gatsby, it’s not hard to see why they’re a key identifier when people talk about Australia’s place in animation. When an established company starts being internationally recognised for consistent quality work in a particular field, an association develops with the location of production. When I think of 3D animated film, I largely think of the US because of Pixar and Dreamworks. When I think of stop-motion animation, I think of the UK because of Aardman animation. When I think of 2D animated film, I think ‘Sweet Jesus, I miss 2D animated film’. Given 20 years, Australia too could join the ranks as the go-to thought for VFX animation.