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The Future of Animation for the Future of Your Brand

The future.  What a wondrous thing.  It’s a time of endless possibilities and questions that are impossible to answer. Will robots rule the world? Will raccoons be bred so they can eat all the trash, thus ending urban pollution? Will we reverse engineer dinosaurs resulting in mass moral dilemmas like in Jurassic Park? Will I…

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The Power of Emotions in Paid Video Advertising

Emotional advertising often gets a bad rap. “You’d be so happy if you had this new multi-function blender in your life.” “You’d feel less anxious if you had this home security system.” “You’d be less lonely if you got this mouthwash”. It’s a mainstay of the advertising world, and done wrong, emotional advertising can come…

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7 FAQs of Using Animated Characters for Your Brand

Ever since we were little most of us have been immersed in the stories of animated characters.  I, for one, spent most of my childhood watching Spongebob and Patrick wreak havoc in Bikini Bottom or Chip and Dale traumatise Donald.  But, animated characters are almost never designed for an adult audience.  So, it is little…

Artifact

Artifact Project Details Client: Artifact Agency: Madeby.tv Production Company: Explanimate! Creative Director: Travis Hunt Producer: David Owen Design & Animation: Kelly Tan Music Composition: Ambrose Yu Sound Design: Travis Hunt Animation Type: 2D, 3D, animation Running a business is almost impossible if you don’t know what your customers need.  Artifact centralises qualitative data to enable business owners to understand what is important to their…

Australia Pacific Climate Partnership

Australia Pacific Climate Partnership Project Details Client: Palladium Animation Type: 2D, animation, character, motion graphics As the planet heats up it’s going to affect some groups worse than others. The Australian Pacific Climate Partnership provides government-funded support to island nations to help them address planning and preparation concerns around climate change. They’re helping thousands of…

CSIRO Hydrogen

CSIRO Hydrogen Project Details Client: CSIRO Animation Type: 3D, animation Hydrogen… what does it make you think of? It’s one of the most common elements on the planet. It helps make up water… which means you’ve got a whole lot of hydrogen floating around inside you too. You found the secret code I use It’s…

Up on the Rooftop

Up on the Rooftop Project Details Client: Up on the Rooftop Animation Type: 2D, 3D, animation, hybrid Turnip the volume on our latest animation for @up_on_the_rooftop 🥦🌽🥬🍅🥕 The challenge was to combine 3D photorealistic environment at 24fps (frame per second) with traditional cel animation at 12fps and allow them to interact. It seems this collaboration was mint…

Parents Empowered

Parents Empowered – Alcohol Talk Project Details Client: ParentsEmpowered.org Directed by MADEBY.TV Producer: Travis Hunt Art Direction, Storyboard, 2D & 3D Illustrations, 2D & 3D Animation: Kelly Tan Animation Type: 2D, animation THE ALCOHOL TALK #underage #drinking #parentingtips Parents are the #1 reason kids don’t drink. Children make up their minds about alcohol from ages 9-13, so it…