Motivation: it’s quite literally why we do what we do. In an ideal world we’d have unlimited motivation to achieve our realistic ambitions. But for all us suckers here in the real world, that ain’t the case most of the time. Even when we’re fully aware something will improve our lives – like quitting added sugars or going to bed earlier – the motivation to actually take the steps to do it can be difficult to find.

Likewise, even though many company heads, brand owners, and agencies know that explainer videos are an effective way to engage new and existing audiences, finding the motivation to develop a script or even a basic idea of what you want can sometimes feel like pulling teeth. Don’t worry though – we’ve all been there before, and luckily we’ve got some top tips for getting those motivational vibes flowing.