When the Department of Finance released a three-minute ad for their graduate program in late February, it made headlines. Unfortunately they weren’t the kind of headlines many government departments would want. Indeed, when the extreme awkwardness of The Game Changers spread virally around the interwebs, it left some of us wondering if the production company were in fact subversive comic geniuses, hell-bent on bringing down the finance department by revealing how truly mind-numbing it is to work there.
The biggest complaint was how wooden the whole thing was. Stilted actors speak unrealistic dialogue in tedious scenarios, and at the end all we’ve learnt is that financial sector employees love walking around empty corridors, holding empty coffee cups and having empty conversations about banana bread. It’s worthwhile asking: could anything have saved this video?
By taking a look at the biggest flaws in The Game Changers, we’ve determined some ways in which using animation could be a saving grace in future government ads.