brisbane-animator-blog

 

Trying to find useful content on a topic you’re new to can be like finding a needle in a haystack. And when that topic is something as over-saturated as online video, suddenly the haystack becomes an overgrown hedge maze and the needle is a contact lens you lost three years ago which may or may not be entirely a figment of your imagination.

If you’ve ever considered getting an explainer video made for your brand you might find the amount of information available overwhelming. Luckily we’ve done the hard work already and compiled a handy list of seven video resources in three categories to get you started on your explainer video journey. You’re welcome!


social-media-work-for-your-branded-videos

 

Every week some chump on the internet writes a new article about ‘why blank is the future of BLANK!’ and the 10 ways kale actually grants you the power of time travel. Well strap yourselves in, because today that chump is us. Minus the kale. Okay, maybe a little bit of kale.

We’re talking about advertising, the ever-increasing role animated video is playing in creating an effective campaign, and why the animation/advertising partnership is not only here to stay, but on track to be an increasingly major player in the future.


social-media-work-for-your-branded-videos

 

There’s a quote from German philosopher Friedrich Nietzsche that goes, β€œHe who has a why to live for can bear almost any how.” What’s interesting about this quote is how it can apply not just to our lives, our psychological state, and our most basic response to the human condition… but also to explainer videos.

Okay, hear me out. It might seem shallow at first to compare the very human psyche to something as deeply commercial as branded video content. But just like the way we interact with humans every day, the way consumers interact with your brand is an indicator of their understanding and trust of you. And building understanding and trust all comes back to having a clear purpose: a coherent bigger picture in which we can base our opinions and decisions. A hurtful action can be easier to forgive when understanding the purpose behind the action, and more trust can be placed in someone who is transparent about their purpose. Likewise, beyond visuals, sound, or style, an explainer video is most effective when it has a clear purpose.

To help build more trust and engagement around your brand, today we’re taking a look at five things to keep in mind to help make the purpose of your explainer video clear to your viewers.