What-we-can-learn-from-4-successful-animated-videos

 

There’s a famous quote attributed to Groucho Marx that says: “You must learn from the mistakes of others. You can’t possibly live long enough to make them all yourself.” As much as it’s useful (and secretly fun) to observe the mistakes of others, often we can learn even more by studying their successes.

Looking at the workflow of effective businesses makes it easier to develop effective business models in the future. Likewise, knowing what kind of advertising techniques worked in the past allows us to make wise decisions in future brand campaigns. Today we’re looking at four brands who successfully used animated video as the crux of their campaign, and why it was so effective in building their brand’s awareness.


 

Large, expensive mistakes are often more effective teachers than small, affordable ones. But at the end of the day, who wants to throw away their money and time on a poor decision? Nobody. And don’t be fooled when people tell you “nobody’s perfect”, because that ‘nobody’ guy really likes to talk himself up. He’s far from perfect. It’s a much greater mark of wisdom learn from the mistakes and experiences of others than to dive in unprepared and uneducated, all but begging for mistakes to come to you.

Corporate video is one such area where it’s easy to see your money disappearing without seeing a return in customer conversion. However, being aware of the biggest pitfalls in developing a corporate video will give you your best shot of creating a successful campaign. Let’s take a look at four of the most dastardly mistakes many corporate videos make.


 

Finding the right animation production house for your corporate video is a bit like managing a county fair pony. There can be a lot riding on it, and a ton of crap to sift through.

But wading through the piles of faceless animation studios can become faster, easier and less daunting when you’ve got a solid checklist of what to look for. You can safely assume the first step with any of these checklist items is to research and understand exactly what it is you’re looking to get out of your new animated video. Are you looking to increase sales of one particular product? Explain a complicated service in an easily digestible way? Create a more natural company image?

But once you’re clear on your ‘why’, it’s time to look at how any given animation house will work with your project. Today we’re revealing seven things you should look at to make sure you’re betting on the right pony.