There’s a famous quote attributed to Groucho Marx that says: “You must learn from the mistakes of others. You can’t possibly live long enough to make them all yourself.” As much as it’s useful (and secretly fun) to observe the mistakes of others, often we can learn even more by studying their successes.
Looking at the workflow of effective businesses makes it easier to develop effective business models in the future. Likewise, knowing what kind of advertising techniques worked in the past allows us to make wise decisions in future brand campaigns. Today we’re looking at four brands who successfully used animated video as the crux of their campaign, and why it was so effective in building their brand’s awareness.