Here’s hoping you’re a Home Alone fan and get the above!

OK lets not waste too much of your time, short of wishing all our client, friends, colleagues, and hey… even our enemies, a beautiful Christmas with family and friends.

If you’d like to see some of the stuff we’ve done this year, check it out!
Or if you only have 15 secs, click above to view a little video Adam whipped together for your viewing pleasure.

2016 is going to be huge and we look forward to reconnecting and making some magic.

Love,
the Explanimate! team.


character-design-explanimate

 

Spend long enough talking to animators and you’ll start to hear the word ‘appeal’ come up. In terms of animated characters, appeal is what makes an audience see the character as charismatic or realistic. It’s what makes us feel for them, and remember them, even after the animation is over. Creating appeal comes from not just the way a character moves, but the very building blocks of how they are visually designed.

In amongst all of this, it’s imperative to keep in mind the purpose and intended audience of the animated work, and how your character design will fit within that context. It’s especially important to consider character design concepts when creating explainer videos, whose purpose is solely to explain a concept or product in a quick, clear and memorable way.

It’s for this reason we often use exaggeration and simplification in animated videos as a tool for quick recognition. The principles of design (line, shape, colour, etc.) are focussed toward getting across in a short amount of time who a character is, and what they want in the context of the video. Today we’ll be looking at just a few of the main aspects to consider when creating appealing characters, and how they apply to the animated video genre.


i-like-your-animation

 

If you read our previous article on how to make your company’s animated video stand out, you’ll know that getting your video in front of eyeballs can be a challenging and oft times hit-and-miss process. But when you start to notice interest picking up, how do you truly get an idea of your video’s effectiveness? Is your explainer video reaching its intended audience, and are those views converting to sales? In today’s blog we’ll be looking at several different methods for checking the statistics of your video, as well as different ways of considering what makes a popular explainer video.