Ah, pros and cons lists. The best friend of the blog writer, the secret lover of the indecisive, and the arch enemy of people who hate trying to draw straight lines on a pad of paper. We could sit here all day and talk about the pros and cons of pros and cons lists, but that would be ironically counterproductive. Instead, let’s look at something that could potentially be useful for your product or business: explainer videos.
By now you’ve probably heard of explainers, or even heard them being descried as an essential sales tool for your website or advertising campaign. But is there truth to the hype, and are there other options better suited to your business? Today we’ll be fossicking out the truth by looking at the pros and cons of explainer videos when pitted against three other alternatives: text, stylised video ads, and no explainers at all.