Music is undoubtedly one of the most pervasive creative forces in our lives. Jump on any bus or train and you’ll find a handful of passengers sporting headphones. Walk through any shopping centre and you’ll hear a bland fusion of unthreatening pop tunes coming from every different supermarket, jeans store and $2 shop where they sell those plaster figurines of budgies and Chinese dragons.
With this complete social swamping of music, it can be difficult to know how to handle the beast of a billion Supre stores in your own creative or corporate videos. Animation has an especially strong reliance on audio, both music and foley, as a storytelling aid to accompany the animated visuals. So how can you put music to the best use in your animated video?