There was a great article published towards the end of last year about the benefits of Explainer videos. You can check out the full article here.

And here are the main points for those who want everything right now:

1. Explainer Videos Are the New User Manuals

When introducing or demonstrating the features and benefits of your products and services, explainer videos work wonders. An explainer video can show your customers how to access and use each and every function of your product and service. It’s the equivalent of a face-to-face product or service demonstration, if you will.

2. Explainer Videos Give Life to Presentations

Explainer videos can be used for sales presentations, inducting and training staff, or even as components for educational slideshows, to liven up all the information you are conveying to potential clients, or imparting to your students and pupils.