melbourne-animation

 

One of the best pieces of advice I’ve heard if you’re considering taking up a new hobby is to Google, “Things I wish I’d known before trying [hobby]”. This is a quick way to scope out potential downsides you may not have previously considered. Likewise before undertaking a new project, whether creative or corporate, it’s wise to consider what questions you need to ask yourself to be prepared for the oncoming production.

Today we’re looking at six questions to ask yourself when considering getting an explainer video made for your brand, and why you need to be asking them.


melbourne-animation

 

Whether it’s dodging the crowds at the night noodle markets, putting your hand on the water wall at the art gallery, or practicing your contained look of disgust for next time you have to travel to Sydney, there are a whole host of cultural phenomena that draw Melbourne-dwellers together. (Melbournians? Melbournites? Melbunnies? Yeah… let’s go with Melbournites.)

If you’re looking to create video content for your brand and you want to target a Melbourne audience, you’ll need to dive deep into the lifestyle and aesthetic of your viewership. After all, being one of the most liveable cities in the world, the sporting capital of the world, and the second-most fun city in the world (who knew, right?) takes a strong sense of ideals and standards.

Today we’ve got just the thing to get you started: we’re looking at three of the major social factors in the Melbournite way of life, and how we can use these things to better communicate with a Melbourne audience using animated video.


brisbane-animator-blog

 

Trying to find useful content on a topic you’re new to can be like finding a needle in a haystack. And when that topic is something as over-saturated as online video, suddenly the haystack becomes an overgrown hedge maze and the needle is a contact lens you lost three years ago which may or may not be entirely a figment of your imagination.

If you’ve ever considered getting an explainer video made for your brand you might find the amount of information available overwhelming. Luckily we’ve done the hard work already and compiled a handy list of seven video resources in three categories to get you started on your explainer video journey. You’re welcome!


social-media-work-for-your-branded-videos

 

Every week some chump on the internet writes a new article about ‘why blank is the future of BLANK!’ and the 10 ways kale actually grants you the power of time travel. Well strap yourselves in, because today that chump is us. Minus the kale. Okay, maybe a little bit of kale.

We’re talking about advertising, the ever-increasing role animated video is playing in creating an effective campaign, and why the animation/advertising partnership is not only here to stay, but on track to be an increasingly major player in the future.


social-media-work-for-your-branded-videos

 

There’s a quote from German philosopher Friedrich Nietzsche that goes, “He who has a why to live for can bear almost any how.” What’s interesting about this quote is how it can apply not just to our lives, our psychological state, and our most basic response to the human condition… but also to explainer videos.

Okay, hear me out. It might seem shallow at first to compare the very human psyche to something as deeply commercial as branded video content. But just like the way we interact with humans every day, the way consumers interact with your brand is an indicator of their understanding and trust of you. And building understanding and trust all comes back to having a clear purpose: a coherent bigger picture in which we can base our opinions and decisions. A hurtful action can be easier to forgive when understanding the purpose behind the action, and more trust can be placed in someone who is transparent about their purpose. Likewise, beyond visuals, sound, or style, an explainer video is most effective when it has a clear purpose.

To help build more trust and engagement around your brand, today we’re taking a look at five things to keep in mind to help make the purpose of your explainer video clear to your viewers.


social-media-work-for-your-branded-videos

 

Social media allows us to do two things with great efficiency: create and share content, and network with other users socially. Given how important both these tasks are in business networking it’s no wonder corporate presence is so ubiquitous across the social media landscape. These days if you’ve got something to share for your business, whether it’s a new product video or an exciting news release, social media is the place to do it.

But why do some businesses seem more savvy than others when it comes to social media, while others fail miserably using almost identical techniques? The truth is each popular sharing website has its own distinctive etiquette, there’s no one-size-fits-all method and what works for one site can get you positively ostracised from another. Knowing not only where your audience is but also how to not make a jerk of yourself when you get there is vital to making a good impression for your brand.

Luckily we’ve got a straightforward rundown on four of the most popular social media sites right now, and how they can work for promoting your brand and its video content.


brand-animation

 

Whenever I’m considering buying a new product, the first place I hit is Google. User reviews, forums, product descriptions and video tutorials combined usually give a pretty comprehensive idea of whether I’ll find the item useful. But when it comes to niche B2B services like corporate animation it can be harder to find such useful information ahead of purchase. What to look for, which style to choose and how to best promote your video once you’ve got it can often remain elusive.

That’s why today we’ve put together an elementary list of online resources to help boost your knowledge during, and after, the purchase of an animated video for your brand. From blog articles to inspiring video examples to promotional tools, this list is designed to help you and your brand get the most out of your corporate animation experience.


What-we-can-learn-from-4-successful-animated-videos

 

There’s a famous quote attributed to Groucho Marx that says: “You must learn from the mistakes of others. You can’t possibly live long enough to make them all yourself.” As much as it’s useful (and secretly fun) to observe the mistakes of others, often we can learn even more by studying their successes.

Looking at the workflow of effective businesses makes it easier to develop effective business models in the future. Likewise, knowing what kind of advertising techniques worked in the past allows us to make wise decisions in future brand campaigns. Today we’re looking at four brands who successfully used animated video as the crux of their campaign, and why it was so effective in building their brand’s awareness.


 

Large, expensive mistakes are often more effective teachers than small, affordable ones. But at the end of the day, who wants to throw away their money and time on a poor decision? Nobody. And don’t be fooled when people tell you “nobody’s perfect”, because that ‘nobody’ guy really likes to talk himself up. He’s far from perfect. It’s a much greater mark of wisdom learn from the mistakes and experiences of others than to dive in unprepared and uneducated, all but begging for mistakes to come to you.

Corporate video is one such area where it’s easy to see your money disappearing without seeing a return in customer conversion. However, being aware of the biggest pitfalls in developing a corporate video will give you your best shot of creating a successful campaign. Let’s take a look at four of the most dastardly mistakes many corporate videos make.


 

Finding the right animation production house for your corporate video is a bit like managing a county fair pony. There can be a lot riding on it, and a ton of crap to sift through.

But wading through the piles of faceless animation studios can become faster, easier and less daunting when you’ve got a solid checklist of what to look for. You can safely assume the first step with any of these checklist items is to research and understand exactly what it is you’re looking to get out of your new animated video. Are you looking to increase sales of one particular product? Explain a complicated service in an easily digestible way? Create a more natural company image?

But once you’re clear on your ‘why’, it’s time to look at how any given animation house will work with your project. Today we’re revealing seven things you should look at to make sure you’re betting on the right pony.


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